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Business Value Position

 

Did you know? Gay men and lesbians own more homes and cars, travel more, spend more on electronics, and have the largest amount of disposable income of any niche market. And it’s a sizeable niche: LGBT consumers make up 5% or more of the U.S. consumer market. Partnering with groups within this niche market will help your corporation connect with this influential demographic.

 

  • Big Boy Pride (BBP) provides an opportunity for companies or small businesses looking to establish a relationship with the diverse LGBT community

  • Expand media and marketing plans with logo inclusion in BBP marketing collateral and media promoting the event

  • Provides communityrelations programming opportunities at a LGBT event that supports various LGBT charities

  • Reaches an upscale, professional and diverse men of color audienc

  • Provides product trial and sampling opportunities in a one-on-one grassroots environment